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Tweed Bait, NSW

About the Business

Tweed Bait began in 1967 when founder Ray Lederhose started operations from a small premises on Wharf Street in South Tweed Heads. Over 50 years later, they are now the largest bait wholesaler in Australia, with a fleet of 22 refrigerated delivery trucks covering the entire East Coast. Tweed Bait has a total of 7 warehouses from Townsville to Brisbane, Tweed Heads, Iluka, Gosford, Ulladulla, and down to Tooradin in Victoria. They support businesses like BCF and Anaconda while also supplying independent service stations, supermarkets, zoos, and aquariums.

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Challenge

The biggest challenge Tweed Bait faced was providing the right freezer to suit the customers’ needs without sacrificing potential sales. The company also required quick availability, as new customers need setups, and existing customers often require upgrades or changes to their freezer solutions.

 

Tweed Bait chose Bromic as their preferred supplier due to our wide range of models that cater to different store planograms, maximising the space allocated for Tweed Bait’s products.

Solution

Ryan Berry, NSW State Manager shared “Bromic has always been ultra-reliable in meeting these needs for our company.” Tweed Bait was looking for durability, affordability, and a tidy appearance in a product that could best represent their brand. Ultimately, the company chose our Chest Freezer with a sliding glass top, providing ample interior space to display their products perfectly without compromising on quality.

 

Since using the Bromic Display Chest Freezer, Tweed Bait has achieved consistent layout and product display across their customer base, maximising product placement in the freezers and resulting in a higher product turnover.

 

  • The CF0700FTFG model features sliding glass tops, allowing the business to display products effectively while maintaining a clean appearance, durability, and versatility in their storage solution.

“The quality of the product and versatility to suit different needs, as well as the ease of placing orders with quick availability, is impressive.” – Ryan Berry, NSW State Manager