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About the Customer

The Queen Street Delicatessen was established in 1954. Over the decades, it has evolved from the local corner store to a well-known deli with a cold food display in the window, providing wholesome, healthy, fresh food, made daily on the premises. The focus is on providing quality products, including gourmet organic seeded baguette sandwiches, ready meals, soups and patties made to family recipes, a range of salads, pastries and slices, local and imported cheeses and crackers, lollies and chocolates, and other traditional deli and corner store items.

Project Details
CLIENT Queen Street Delicatessen
LOCATION Sydney, NSW

Challenge

The original refrigerated showcase cold food display cabinet was custom-made to fit the angular window area, but after 23 years, a new solution was needed. The double glazing had failed, dirt was collecting between the glass sheets, impeding visibility, and the old fluorescent lighting didn’t adequately show off their product.

Because of the shape of the space, Queen Street Deli had considered a range of possible solutions such as rebuilding the cabinet top and retaining the mechanical components. Ultimately, however, they realised the outcome would not be as cost-effective, visually appealing or practical as a new cold food display cabinet. The problem was finding the most appropriate model.

Solution

The cold food display is the first thing customers and the passing parade see as they approach or walk past Queen Street Deli so the solution had to be as aesthetically inviting as it was practical. Bromic’s customer service assisted through the process from product selection to delivery, follow-up and staff training.

The Bromic FD4T1800C cold food display was recommended for the shop’s window overlooking the busy street. Its superior design appearance, angled white shelves, high impact LED lighting and clean, modern lines refreshed the shopfront instantly, providing far greater clarity for viewing the contents.

A range of practical features was also behind the recommendation. The FD4T1800C’s soft-cool refrigeration technology allows for prolonged product freshness and its invisible heat elements and an internal air curtain eliminate condensation. The sliding rear door allows easy access and minimises temperature loss and the removable shelf inserts make routine cleaning extra easy. Plug-in connectors for the internal LED lighting allow for hassle-free shelf adjustment.

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Featured Products

FD4T1800C | 4 Tier 1800mm Cold Food Display

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