Central Seafoods, WA (Fleet)

Challenge

Freezer space is at a premium where stores must meet a range of weekly criteria including product catalogue specials and paid placements. To guarantee their own allocation of freezer space, the company supplies their retailers with Central Seafoods-branded freezers for their exclusive use. The glass top display chest freezers must be visually appealing, easily movable, reliable, durable, able to be plugged in and used without delay, and of an appropriate size for the floor space allocated. With more than 150 customers to service, Central Seafoods requires a solid partnership with a provider that offers a range of solutions to suit different sites as well as a good warranty.

Solution

• CF0500FTFG and CF0700FTFG – a selection of two bromic display chest freezers equipped with castors, the freezers can be easily wheeled into place, plugged in and ready to stock within 20-30 minutes. They are spacious and offer plenty of storage space to put overstocks under the display baskets, reducing re-supply trips. Construction is durable and corrosion-resistant, and each unit is covered by Bromic’s Extra Care Warranty and highly responsive customer service. The freezers were decaled to promote the Central Seafoods brand.