Using multideck open display fridges to showcase cold drinks, snacks, and sandwiches is a proven way to catch the eye and give your customers what they want.
Open displays are the perfect marketing tool when you want to boost the visual appeal and accessibility of your food items. Continue reading for our complete guide on the main advantages of multideck open display fridges.
What role do multideck open display fridges play in retail businesses?
Multideck open display fridges are used to showcase products like drinks or snacks. Retail businesses typically use multideck open display fridges in two key locations.
When placed near the checkout they are used primarily to drive impulse purchases, increasing the average transaction value per customer. Multideck open display fridges have glass doors or no doors at all. This makes products feel more accessible and reduces friction in the purchasing process.
The other common location for an open display fridge is the end of an aisle. In these cases, fridges are often used to raise awareness of a particular product, range, or new brand.
This can present many excellent marketing opportunities. For example, you can highlight high-margin items or promote seasonal products using the visual appeal of an open display fridge.
For more information on how these fridges can affect your customers, check out our complete guide to the impacts of multideck display fridges on consumer behaviour.
5 reasons multideck open display fridges are important for retail success
Let’s take a look at how giving customers easier access to products with a multideck open display fridge can make all the difference in your business.
1. Product visibility
One of the real plus points of Bromic’s multideck open display fridges is that they put products in the spotlight.
Positioning your bestselling products at eye-level can influence customers to purchase them. You can use this approach to sell products with higher profit margins, which is great for your business’ bottom line.
Multideck open display fridges also enable you to take advantage of social proof. You can put first-party products your business sells right alongside household names, which can encourage customers to view your products more favourable.
For more information, see our guide to the financial benefits of quality multideck open display fridges.
2. Improved customer experience
Every customer wants to be able to get exactly what they need, but without feeling like they’re being sold to. The key to boosting the customer experience is to make the journey around your store feel natural and effortless, and one where the customer finds what they want without having to look.
Glass door and doorless displays at multiple points inside the store allow you to provide easy access to a range of key products. For example, placing open display fridges at the checkout or exit of your store allows you to provide chilled food or drinks to your customers exactly when and where they want it.
By being able to deliver a natural customer experience, you can also benefit from a higher level of repeat business. This is precisely what’s needed when you want to compete in a competitive market.
A recent consumer study has found that what customers really want is an easy, low-stress experience within your store. A multideck fridge with a highly accessible open display that showcases popular products is a great way to achieve this.
3. Efficient use of space
Space is at a premium in any store and is one of the reasons the importance of open display fridges for retail cannot be overstated.
Chances are, your business isn’t doing the best job of maximising your vertical space. Multideck open display fridges allow you to do exactly that, displaying an array of products in otherwise unused space.
Checkout aisles are one of the most congested parts of any store, which makes knowing how to use this space a little more difficult.
Bromic’s has developed a range of multideck commercial display fridges with minimal footprints. This means you can use them to drive impulse purchases without taking up too much space. Retail businesses are able to consistently make optimal use of their square footage with a multideck solution. This is particularly important when you are looking to maximise your revenue during difficult economic times where every square inch of space matters.
4. Cross-merchandising support
By displaying products that can be used to create meals or other combinations alongside one another, you can cross-sell in a way that increases your average transaction value per customer.
Here are some common cross-merchandising strategies that may prove insightful:
- Display a range of 4-6 sauces next to ready meals.
- Meal deals in which sandwiches, fruit, and chilled drinks are displayed together.
- A range of kids’ options that include fruit juices, dairy products, and pre-made lunch boxes.
Leveraging cross-merchandising can boost sales. You can also amend your strategy for different times of year. You can offer cold drinks and refreshing snacks in the summer, followed by warm meals and sauces in colder months.
5. Customer flow management
One of the more subtle impacts of multideck display fridges is how customers move around the store.
Every premises will have congestion points where people gather and slow down. By identifying these locations and then positioning an attractive display within direct line of sight, you can ease the congestion and redistribute consumer traffic.
Taking a strategic approach to gently redirecting customers will increase sales by showing them different purchasing options. If you can use multideck open display fridges to bring a number of customers away from a larger crowd, you can sell to them while also improving the overall customer journey.
Your customers want to feel like they have time and space inside your store, which is why this approach to flow management is so important. You’re boosting sales while improving the customer journey, and both of these will reinforce one another.
Browse Bromic multideck open display fridges
Bromic is proud to offer a diverse range of high-quality multideck open display fridges that are suitable for use in all retail environments. By partnering with us, you’re getting the benefits of decades of experience that ensures quality and performance are always offered alongside fair pricing and expert service.
We offer local support Australia-wide and an Extra Care Warranty Service that ensures our display solutions are always contributing to your business.
Bromic multideck open display fridges also champion the Green Cooling Initiative. By making sure that 90% of our range utilises natural refrigerants, we deliver energy-efficient products that don’t contribute to global warming. It’s our way of helping to keep the world green for future generations.
Browse Bromic multideck open display fridges today and find the product to elevate your business.
